Resources
Notes on briefs, calls & better handoffs
Practical writing for web design agencies — on discovery calls, briefs, and closing the gap between the conversation and the build.
Discovery·10 June 2026·8 min read
37 Discovery Call Questions Every Web Design Agency Should Ask
The discovery call decides the whole project. Here are the questions that surface everything your developers will need — organised so nothing slips through.
Read →Workflow·9 June 2026·6 min read
Why Web Projects Go Wrong: The Brief Gap
The call goes well. Everyone’s aligned. Then the detail thins out on its way to the people building — and the rebuilds begin. This is the brief gap.
Read →Briefs·8 June 2026·7 min read
The Anatomy of a Developer-Ready Brief
A brief is developer-ready when it answers the questions a developer would otherwise have to stop and ask. Here are the thirteen sections that get you there.
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