Free template
The 13-section web design brief
A developer-ready brief template you can use on your next discovery call. Copy the sections below — or let Briefpad fill them in for you automatically.
01
Business overview
- What the business does, in the client’s own words
- Who their customers are
02
Website goals
- The single most important goal
- How success will be measured
03
Pages required
- Full page list
- Mark each confirmed or inferred
04
Services to display
- Everything the client sells
- Note any gaps
05
Booking system
- Customer flow & slot logic
- Capacity and calendar tools
06
Payment requirements
- Online payments? Subscriptions, one-off, invoices
- Checkout flow
07
Design preferences
- Tone and visual direction
- Reference sites — liked and disliked
08
Branding assets
- Logo, colours, fonts that exist
- What is still missing
09
Audience & SEO data
- Primary audience
- Keywords / rankings to preserve
10
Domain status
- Owned, expiring, or to be registered
- Registrar / host access
11
Timeline
- Deadline or launch date
- Dependencies
12
Outstanding items
- Genuine build blockers only
- Outstanding decisions
13
Build classification + starter prompt
- Complexity rating
- A ready-to-use prompt for the build
Tired of filling it in by hand?
Briefpad joins your discovery call and completes every section of this template automatically — finishing with a ready-to-use Claude Code prompt. Book a walkthrough to see it on a real call.